A trio of thriving Llangollen businesses are helping to spearhead a new drive to persuade people to support local businesses. Stans supermarket, the Pro Adventure outdoor shop and Lily Rose Interiors have all just joined the small and growing band of official ambassadors for the #LoveLiveLocal social media campaign.
The campaign is being supported by Denbighshire County Council to promote independent local shops, small companies and service providers and help them make the most of social media marketing. The big idea behind the campaign is that if a customer loves the product they have just bought at their local gift shop or is delighted with the restaurant meal they had, they can spread the word over Twitter or Facebook, simply adding #LoveLiveLocal, to help their business friends and neighbours.
Denbighshire Council leader Hugh Evans has invited businesses across the county to engage with the campaign, use the hashtag to promote themselves and ask their customers to use it too. He said: “There are so many fantastic businesses here in Denbighshire in all sorts of sectors from food and hotels, to shops selling uniquely made crafts and providers of first class services and unforgettable experiences. “We need to get the word out and make sure as many people as possible get to know about them and use them. “We call on the people of Denbighshire to show community spirit by supporting this bid to safeguard the future of our high streets. “Small businesses help create a thriving regional economy and provide vital jobs for local people. “That’s why we really want people to share their positive experiences and boost our #LoveLiveLocal campaign by passing on the message about how much they love shopping locally. “It’s part of our ongoing drive to develop and expand the local economy, promote shopping locally and encourage businesses to further explore the benefits of using social media.”
Among those throwing their weight behind the campaign is Stans supermarket on Berwyn Street where manager Steve Jones said: “I’ll be doing whatever I can to support it as an ambassador. “At Stans in Llangollen we’re very much in favour of supporting other businesses from the area and we stock items from 15 or 16 local suppliers alongside the main brands. “We also support local causes and in the four years since we opened in Llangollen we’ve donated about £2,500 to schools, football teams and the area’s Tidy Town team. “I think #LoveLiveLocal is useful as social media is such a valuable marketing tool and getting feedback about local businesses from the people who use them is very important.”
Another new #LoveLiveLocal ambassador in Llangollen is one of the town’s youngest businesses, Lily Rose Interiors, which opened in Castle Street just four months ago. It’s run by Jan Deeprose, who lives in the area and used her considerable background in retailing as a springboard to start her own shop selling a wide range of home and house wear, from candles and cushions to crockery and garden ornaments. She said: “I’m pleased to become as ambassador for #LoveLiveLocal as I know that social media is so vital for businesses these days. That’s why I’m on Facebook, Twitter and Instagram. “It’s also so important to be doing something to support smaller local businesses, which is what the county council is doing with this campaign. “Being local is vital these days. I live and work in Llangollen, so I pride myself on knowing my local market and what people want and being able to pass the word about what businesses have to offer through this campaign all helps.”
Pete Carol, who has been running his Pro Adventure business in Llangollen since 1991 and now trades from the former Post Office in Castle Street. He said: “I’m pleased to be involved as I regularly use social media to help market my business, which is a specialist retailer for people who love the outdoors. “It’s not just about clothing and we stock items for walking, camping and bushcraft, such as such as axes and knives. “Through our presence on social media we pick up on local shares and retweets, which is good for business. “The #LoveLiveLocal campaign is an extension of that and I’m very pleased to be involved in it as it will certainly help to tell people about what’s good about using businesses in Llangollen and Denbighshire.”