LinkedIn Masterclass, Hwb Denbigh, Smithfield Road LL16 3RG June 26 2017, 2.00 – 5.00 pm
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Cost £199 plus vat per person
This comprehensive half-day training course will provide an overview of effective marketing through LinkedIn, plus a practical guide to making it work for your business. You’ll learn how LinkedIn can be used to generate strong lead generation funnels for your business and how you can use this social media platform to nurture these leads for conversion to customers.
Who should attend?
The LinkedIn Masterclass course is ideal for anyone looking to really ramp up their social media through using LinkedIn as a key lead generation tool for their business. It is suitable for business of all sizes from all industries as well as agencies.
Suitable for all levels.
The course will focus on achieving 3 key objectives;
Learn techniques & tools used for effective social media marketing
Learn practical and proven strategies to generate leads & ultimately increase business profits
Gain the ability to apply a LinkedIn social media strategy and framework to your business
This LinkedIn course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
Course Trainer Dawn McGruer FRSA, Business Consort Ltd
This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years’ experience in the digital marketing arena.
Dawn is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
What will you learn?
Navigating LinkedIn
Do you understand the basics?
Creating the perfect LinkedIn profile
Grow your network, control your privacy and search
Protect yourself from snooping competitors. Understand who can see your footprints on LinkedIn, why sometimes it is a great idea for people to see you looking at their profile and learn how to become totally anonymous on LinkedIn.
Communicating on LinkedIn: How to get it right and when to do it
Building rapport, connect and build those leads
Groups on LinkedIn
Designing a high impact company page
Optimise your profile for maximum visibility
Using keywords effectively for your profile
Benefits of having paid or premium accounts versus free
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