This article is part of a series of interviews  giving examples of the range of great businesses there are in our town centres.

Trefor Jones clothes shop

Tudor Jones is the owner of Trefor Jones clothes shop in Ruthin, a well-established family-run business which has been open for 40 years.

The firm offers a range of top-quality menswear including casualwear, formalwear, footwear, wedding hire and accessories.

Mr Jones, whose father founded the business, said: “We are a well-established local brand. We work hard and we have a diverse customer base. We try and have a diverse range in the shop, you have to move on and be flexible.

“It is important to move forward and stay relevant, we have a very busy hire department and we have moved into footwear. You have got to have different things going on, we don’t sell as many suits as we did 20 years ago. It is about diversification and still keeping quality products, being different from multi-nationals. Having knowledge and experience and being able to help our customers helps us get repeat custom. We have a reputation and we get customers from the Wirral, Cheshire and the coast.

“There is a great business community in Ruthin. Online shopping isn’t everyone’s cup of tea. People still want to try things on, they want to touch and feel a product.

“In places like Ruthin there are nice places to eat, there is history to the town. It is a destination as well, shoppers can come to us and spend an afternoon in the town.”